Marketing Strategy Of Jeruju (Acanthus Ilicifolius) Tea Products In Harapan Mandiri, Kebumen, Central Java

The problem that Harapan Mandiri is facing the lack of consumer buying interest in original Jeju tea products. For this reason, able to change condition through product innovation using additional ingredients such as ginger and rosella flowers hope attracting interest. purpose research make innovative products increase sales turnover. results study show following business analysis: With an investment cost 6,032,000, fixed costs 2,060,000, variable 4,660,000, total expenses 6,720,000/month, revenue Rp. 15,000,000, profit/loss 7,240,000, R/C ratio 2.07, B/C 1.07, BEP price 6,720, production 265 packs. marketing strategy carried out by developing its promoting more frequently various community association forums so people are familiar with addition flowers, always updated times not be left behind market competition. flavor variants updating packaging it attractive consumers' purchasing power, collaborating partnerships they can relations collaboration advancing building public trust maintaining quality taste quality.